Our Team

  • Humberto Merino-Hernandez, Contractor/Founder

    With 15+ years of flooring installation experience and 5+ years in start-up ventures, Humberto has overseen thousands of commercial & residential flooring projects. His love for construction stems from three family generations of flooring business and pairs with an academic background in economics. In addition to overseeing Madera Contract Flooring’s operations, Humberto serves as a community college professor in the fields of microeconomics, macroeconomics, and finance. He is passionate about mentoring younger generations in construction entrepreneurship, personal finance, and the digital economy.

    CA Contractor State License Board, C-15 Floor Covering (Lic. #1024124 )

    CA Contractor State License Board, Industry Expert & Flooring Inspector

    B.S. Finance / B.A Economics, Long Beach State University

    M.S. Economics, Tufts University

  • Debbie Fang, Digital Manager

    Digital Manager with 5+ years of experience designing digital marketing, CRM, automated workflows, and internal systems. Passionate learner in the fields of human psychology, marketing, and technological innovation.

    A.A. Real Estate, Cerritos College

    B.A. International Business, National Yunlin University of Science and Technology

We're Hiring! Explore Open Roles.

Our Principles

Welcome to Madera Contract Flooring, where we redefine the flooring service landscape through innovative and efficient practices. Inspired by the principles of Buckminster Fuller, we strive to identify global generalizations in the field of construction and capitalize on repeatable processes. Our unique approach allows us to execute projects swiftly and effectively, leading to significant time and cost savings for our clients. By leveraging these efficiencies, we make high-quality flooring accessible and affordable for all. Join us as we continue to revolutionize the flooring industry, one project at a time.

Flooring: A Top Return-On-Investment Project.

The latest Remodeling Impact Report (2019) published by the National Association of Realtors takes a deep dive into the reasons for remodeling, the success of taking on projects, and the increased happiness found in the home once a project is completed. It’s no surprise that flooring renovations are consistently ranking at the top of the report’s metrics:

  • Return On Investment: Homeowners can expect to recover 106% of flooring project costs through home price appreciation.

  • Remodeling Motivations: Out the surveyed households who completed flooring renovations, 52% did so to upgrade their existing structure and 15% did so for stylistic change.

  • Home Desirability: 78% of those who completed flooring renovations had a greater desire to be home since completing the project.

  • Accomplishment: 78% of those who completed flooring renovations felt a major sense of accomplishment.

Ready to Get Started?